About Project

Khonthai Monitor is a nationwide survey that encourages Thai people to reflect about the quality of their life and to actively participate in the development of their country. A total of 100,000 individuals from all 77 Thai provinces were interviewed in the context of the survey. The Khonthai Foundation achieved this by partnering with several marketing research firms that are all members of the Thailand Marketing Research Society (TMRS). These marketing research firms are GfK MarketWise Company Limited, CSN and Associate Company Limited, Sensory Research Group Company Limited, Foresight Research Company Limited, Insight Asia Market Research Company Limited, Intage (Thailand) Company Limited, and Infosearch Company Limited.